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Our Mission!
Empowering champions, fostering inclusivity, and elevating the game of badminton!
Peter Jeffrey Coaching Consultancy (PJCC) is dedicated to providing world-class coaching and development services. My mission is to inspire excellence in every badminton player, while my Coach Developer Service extends its reach across all sports. PJCC champions individualised approaches, cultivating a passion for participation and contributing to the continuous growth of sports globally. I am committed to shaping not just exceptional badminton players but also nurturing coaches across various sports, embodying values of excellence, inclusivity, and a lifelong love for their respective disciplines
My Values - What do I believe in
No.1
Excellence
I am committed to achieving and maintaining the highest standards of excellence in every facet of badminton coaching. From elite international players to enthusiastic beginners, I strive for excellence in nurturing talent, planning, and execution
No.2
Inclusivity
Inclusivity is at the heart of my philosophy. I believe in making badminton accessible to all, fostering a community where every player and coach, regardless of background or skill level, feels welcomed and valued
No.3
Individualised Approach
I fully recognize the uniqueness of each player and coach. My commitment to providing bespoke services ensures that my coaching and development programs are tailored to the individual needs, goals, and aspirations of every client
No.4
Passion for Participation
I celebrate the love for badminton at every level. Whether it's one-on-one coaching, group sessions, or residential courses, I am dedicated to instilling a genuine passion for participation, making every interaction with the sport an enjoyable and fulfilling experience
No.5
Continuous Development
PJCC is a hub for ongoing learning and growth. I believe in continuous development for athletes and coaches alike. Through my coach developer services and comprehensive career planning, I aim to empower individuals to evolve, succeed, and contribute to the ongoing success of badminton and sport worldwide